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山东电缆桥架实现资源整合达到竞合目的

首先是产品价格竞争。是指失去理性的产品销售价格竞争,由此引发了一系列的企业间的仇视和痛恨,进而在行业内发生了一系列的企业关系危机和恐慌。祭出产品价格大旗的目的是扩大市场份额。于是,“市场不相信眼泪”便成了一些企业的经营信条,不择手段的利用产品价格武器,造成整个行业市场秩序混乱。

The first is products price competition. Refers to the irrational product sales price competition, thus led to a series of hatred and hate, between enterprises, in turn, a series of enterprise relationship crisis in the industry and panic. The purpose of offering the product price of the standard is to expand market share. So, don't believe in tears, "" market became some of the enterprise management tenet, unscrupulous use of weapons, prices across the industry market order confusion.

Shandong cable tray

其次是企业地位的竞争。是指在某一地区乃至全国范围内,谁是龙头老大的竞争。这都是有资格参与竞争的大型企业的竞争手段。地位竞争的后果,不是增强了企业的信誉和实力,而是被对方暴露了企业的短板,对双方都极为不利,最终两败俱伤。中小企业只能围观看热闹,有些甚至在投标时发生很不道德的"围标"事件,使守规企业陷入困境。

The second is the enterprise competition status. Refers to in a certain area and nationwide, who is the leader of the competition. This large enterprise are eligible to participate in the competition of means of competition. Status competition consequences, not to enhance the enterprise's prestige and strength, but by the other party has exposed the enterprise short board, which is for both sides, both in the end. Small and medium-sized enterprises can only onlookers watch the scene of bustle, some even when bidding is immoral "around the" incident, the compliant enterprises get into trouble.

第三是企业品牌的竞争。是指企业业绩、荣誉、知名度、美誉度甚至企业规模的竞争。这些竞争对提升企业形象极为有利,但不合实际的夸大宣传,往往会成为竞争对手伺机攻击的切入点,甚至会引起用户对企业资质的怀疑,对企业声誉极具破坏性。

The third is the enterprise brand competition. Refers to the enterprise performance, honor and fame and reputation, and even the size of the competition. The competition to promote the enterprise image is very good, but not the actual exaggerated propaganda, often become the specification of the competitors to attack, and even cause the user to the enterprise qualification of doubt, to the enterprise reputation as destructive.

对于如何变竞争为竞合,这些年来引起业内高度关注。“整合”之声不绝于耳,但都没有提出具体的、切实可行的办法来,可见这个问题并不是那么容易解决的。尤其是人们习惯于把竞争说成是"与狼共舞"的年代,若彼此狼性发作,则更不可收拾。有远见的企业家从不为眼前的蝇头小利所诱惑,而是站在新的高度上,跳出恶性竞争的圈子,谋划企业的发展战略。

On how to change competition for competition, cause concern about the industry over the years. The sound of "integration", but did not put forward concrete, practical and feasible way to see the problem is not so easy to solve. Especially people accustomed to the competition is said to be "dances with wolves" s, if sex Wolf attack each other, and more. Far-sighted entrepreneurs never for the present hollowing out of temptation, but standing on a new high, jump out of the vicious circle, planning enterprise development strategies.

竞争与竞合都是为了生存,只不过生存的方式不同罢了。与其在头破血流的竞争中艰难地度日,不如在风和日丽的竞合中和谐地生存。特别是在当前的经济发展形势下,企业要想生存下去,只有努力寻求竞合,而避免残酷的竞争,才能抱团过冬

Competition and competition is in order to survive, but in a different way to live. Its hard to live, in the head of the competition is inferior to live harmoniously in the beautiful competition. Especially in the current economic development situation, the enterprise wants to survive, only seeking concurrence, and avoid fierce competition, to unity for the winter

要实现整合、兼并以便达到竞合之目的,主要受两个方面的制约,一是政府部门的干预,二是企业之间的信任。

In order to realize integration, mergers and acquisitions in order to achieve the purpose of the competition, the restriction of the two aspects, the main one is the government's intervention, the second is the trust between enterprises.

政府部门的干预问题:如果是本地企业整合,当地政府将乐见其成,也可能会有些政策支持。但整合之后,强者更强,弱者成了附庸甚至倒闭,将产生新的社会问题,需要政府去解决。如果是外地企业来参与整合,则涉及地方保护主义问题。当地政府一般不愿意本地企业被外地企业整合掉。

Government intervention in the question: if is the integration of local enterprises, the local government will love it, may be some policy support. But after consolidation, the stronger the strong, the weak became a vassal or even collapse, will create new social problems, needs the government to solve. If it is the integration of foreign enterprises to participate in the local protectionism. The local government generally reluctant to local enterprises be nonlocal enterprise integration.

企业间的信任问题:如果像专家们呼吁的那样进行行业大整合,那么就发生了“谁整合谁”的问题。现在,发声呼吁整合的企业都是财大气粗的大企业,虎视眈眈地寻觅整合对象。但至今,这样的整合仍然没有出现红火的局面。潜在的被整合企业噤若寒蝉,惶惶不可终日。但由于企业间缺少沟通和信任,而整合尚停留在喊话阶段,还很少实质进展。

Problems of trust between enterprises: if, as the experts called for integrating industry, then "who integrate" problem happened. Now, the voices calling for integration of enterprise is big of deep-pocketed, eyeing for integration object. But so far, such integration is still not appear the situation of fire. Powerless, potential are integrated enterprise. But due to the lack of communication and trust between enterprises and the integration is still remain in the propaganda stage, little real progress.

山东电缆桥架企业家们提出了一些很好的建议,但有些建议目前难以实现。人们常说“抱团过冬”。和谁抱团,如何抱团,则成了一个很现实的、迫切需要解决的问题。

Shandong cable tray entrepreneurs put forward some good advice, but some of the advice is difficult to achieve. People often say "means the winter". And who means, and how to unity, has become a realistic and urgent need to solve the problem.

舆论认为,所谓“抱团”,应该是企业之间融洽、默契的合作。也就是说,应避免剑拔弩张的残酷竞争,而提倡各类企业和睦相处的竞合;应避免高调呼喊的"集中度",而进行行业内部平稳重组,让企业在互相信任的基础上自由组合。在这一方面,有的电线电缆企业很集中的地区已经做出了成功的案例。正如蒋锡培所说:“应加大与行业同仁交流互动力度,加强合作实现优势互补,加速推进行业整合、兼并,共同促进行业健康稳步发展”。

Public opinion thinks, the so-called "native", should be harmonious, harmonious cooperation between enterprises. That is to say, should avoid the tense competition, and promote harmony with all kinds of enterprises competition; Should avoid high-profile shout "concentration", and to smooth industry restructuring, make enterprise in the free combination on the basis of mutual trust. In this regard, some wire and cable companies are very concentrated areas has made a successful case. As Jiang Xipei said: "should increase the intensity of interaction with industry colleagues, strengthen cooperation to achieve complementary advantages, accelerate industry consolidation, mergers, promote industry healthy and steady development".

当然,既然是市场经济环境,就不可能用计划经济的思维模式来思考行业的整合改革。徐浩然认为,“有市场游戏规则制定者就有破坏者,不能寄希望于政府统一规范价格、稳定市场。政府审批严格控制准入门槛,但无法决定企业在市场上的投资问题。”

Since, of course, is the market economy environment, can not use the planned economy mode of thinking to think about the integration of industry reform. Xu Haoran thinks, "there is a market for the rules of the game makers have destroyer, cannot expect unified, standardized and stabilize the market price. The government for examination and approval strictly control barriers to entry, but can't decide enterprise's investment in the market."

如果还是用计划经济年代的观点去观察目前的电缆行业,或者动辄以工业发达国家电缆行业的集中度来与中国相比,竭力呼吁提高“集中度”,不仅不适合于中国的国情,也不利于电缆行业的生存。目前,国家正在努力扶持小型、微型企业,以期扩大就业,保持社会稳定。因此,就目前而言,不论是政府监管,还是行业协会引导,最终关键还是企业自身的自律。如果企业已经铁了心作“海盗”,而不是作“海军”,这样的企业应该铲除。

If still in planned economy s point of view to observe the current cable industry, or at the concentration of industrial cable industry in the developed countries compared to China, to call for greater "concentration", not only not suitable for China's national conditions, but also not conducive to the survival of the cable industry. At present, countries are trying to support small and micro enterprises, in order to expand employment, maintain social stability. Therefore, for the moment, whether it is a government regulation, or the industry association to guide, the final key or its own discipline. If the enterprise has been determined as "pirates", rather than as a "navy", such enterprises should be removed.

总之,虽然人们常说“竞争才有刺激”、“竞争才有发展”,但如果竞争陷入无序、恶性、残忍、无良的境地,则应采取有力措施,揭露和清除害群之马,给行业一个自由、平等竞争的局面。而要实现这一局面,需要绝大部分企业发扬光大我国电缆产业团结奋斗的优良传统,山东电缆桥架加深企业之间的沟通、理解、信任与合作,互相支持、帮助和提醒,变竞争为竞合,才能温暖和谐地抱团过冬。

In conclusion, although people often say that "competition is to stimulate", "competition is the development", but if be disorderly competition, vicious, cruel, unscrupulous, should take effective measures, expose and remove the black sheep, to the industry a free, equal competition situation. And to achieve this situation, need the vast majority of companies carry forward the fine tradition of unity of cable industry in China, shandong cable tray deeper communication, understanding, trust and cooperation between enterprises, support, help and remind each other, growing competition for competition, for their warm harmonious unity for the winter.